Boyd has spent his career immersed in Southern California’s real estate market. A Pasadena native, he has a deep understanding of the diversity of the neighborhood culture in the
San Gabriel Valley and works hard to place clients not just in the perfect house, but in the perfect house for them.
Boyd realizes that while buying a home is a deeply emotional purchase, the purchase or sale of a house most often is also a client’s most significant investment. His 28 years of experience and the resultant unparalleled contacts in the world of mortgage, escrow, inspection, banking and home styling, ensure that buyers and sellers maximize their financial return. There is no such thing as a ‘no hassle’ home purchase or sale, but because of his experience and contacts, Boyd delivers on ‘low hassle.’
He also serves the real estate industry in two ways through his consultancy Smithing. Boyd works with developers of significant, luxury-driven residential projects on branding, positioning and messaging with the goal of selling out the project in the shortest possible time at the highest realistic return. Boyd also coaches sales teams at real estate firms toward maximum productivity, sharing his proprietary system of Touch Talk Tech.
Boyd’s experience as a top residential real estate producer makes him a valuable asset to developers and firms as he brings real time, real world experience to his consulting clients. Similarly, because Boyd has his finger on the pulse of the broader world of corporate residential development, he brings a valuable understanding of trends and optimal financial return to every individual buyer and seller he represents.
This dual skill set benefits clients in both of Boyd’s professional worlds and makes him unique among San Gabriel Valley real estate professionals.