June 26, 2019, 12:38 pm
deasypennerpodley is excited to announce Tom Greenlee as a new agent to our Hancock Park family.
Tom’s real estate career has spanned three decades, representing buyers and sellers across an interesting mix of properties. He feels fortunate to draw from this broad experience, benefiting future clients from the lessons learned during the high and low market cycles of the past, while implementing those skills into today’s market. After spending the last 25 years in Virginia, at a large national brokerage, Tom felt drawn to deasypennerpodley with their emphasis on the art of property, aligning with his own appreciation of our amazing regional architecture.
Tom embraces technology, but doesn’t believe it’s a full substitute for the personal service necessary to provide the very best experience. Past clients have enjoyed his blended approach, which allows a warm level of client care and strong attention to detail, earning many 5-star reviews and creating a high percentage of repeat clients and referrals.
When not working, Tom is a resident of Los Feliz and lover of the outdoors. He can be found with his family somewhere between the coast and the desert, exploring on foot or riding one of his vintage road bikes.
June 25, 2019, 4:00 pm
By Natalie Hoberman
George Penner, CEO of Deasy Penner Podley, didn’t mince words in his description of Los Angeles’ high-end residential market.
“The first three months of the year sucked,” he said. “It was terrible.”
That slowdown and a wave of discounted re-listings dominated the discussion among Penner and other industry players at The Real Deal’s Los Angeles Residential Showcase and Forum on Friday.
Agents, brokers and executives selling some of the priciest homes in the country assembled at the London West Hollywood for the event. While some property owners have shaved millions off initial asking prices, the group said, others have been loathe to make those cuts despite the sluggish market.
Michael Williamson of Sotheby’s International Realty said sellers are “still in fantasy land,” demanding agents “do everything they want” in terms of marketing and open house events.
“We’re being asked to produce circus acts and big productions,” added Ernie Carswell, a top agent at Douglas Elliman. “That’s not what we’re trained for. It might be fun to throw a party but it’s a sideshow.”
To deal with stubborn sellers, The Property Lab brokerage owner Yvonne Arias told TRD editor-in-chief Stuart Elliott that she will set timelines with clients. If a home doesn’t sell by a certain date at a certain price it gets a haircut.
“For the most part, clients are open to it,” Arias said. “The ones that usually try to strong-arm me are the ones that are jumping around to different brokers.”
But even in the luxury residential game, over-the-top marketing and top-shelf amenities can only do so much to sell a home.
“The greatest amenity of every property is its price,” Carswell said.
Especially in a difficult market, a home can benefit from maximum exposure, the group said. But that has become a bigger challenge with a rise in the number of pocket listings along with online platforms meant to only advertise a property to a select audience.
“There’s so much interest in ‘going off market,’” Carswell added. “It’s the wrong principle. I want to include the industry as much as I can and it’s hard to do that unless you have the power of the MLS.”
Penner said those pocket listings “will be extremely detrimental” to the agents in the room. “We promote it as a marketing tool, but in the end, it’s going to hurt us all.”
To read the full article visit their website here.
June 21, 2019, 5:22 pm
deasypennerpodley is excited to announce Brittany Morrison as a new agent to our Hancock Park family.
Born into a family of East Coast developers and Real Estate Agents, Brittany has always been immersed in the industry. Upon graduating from The George Washington University in D.C. with a degree in Business and Marketing and a concentration in Fine Arts, she relocated to Los Angeles. Brittany began her career as a brand consultant with a specialty in start-up companies. Her curiosity and natural attraction to Architecture in Los Angeles made Real Estate the obvious choice. Brittany’s keen insight for negotiation and discerning eye can spot a value that others may overlook.
Brittany’s circle of clients span from Film industry types, Musicians, Artists to Tech Developers Relocating to Los Angeles. With her exceptional background in business and her wealth of experience in all Los Angeles areas, Brittany ensures every home and client she works with gets the best of what she has to offer!
June 19, 2019, 11:12 am
By Elijah Chiland
Located just a few blocks from the Los Angeles River, this charming little Atwater Village cottage has been around since 1923 and packs plenty of charm into its 1,252 square feet of living space.
Featuring hardwood floors throughout, the home has wide windows and sliding glass doors that give it a light and airy appearance. The family room is arranged around a white brick fireplace surrounded by wood-paneled walls. It flows into a formal dining area and a kitchen equipped with a breakfast bar.
The home has two bedrooms and two bathrooms, along with a cozy living room alongside the front entrance. Behind the house is a detached garage currently set up as an additional living space.
Sitting on a 6,761-square-foot lot, the house is shaded by tall trees in the front yard. The large backyard has ample patio space and room for a garden. The house is located at 3411 Madera Avenue and is asking $892,000.
To read the full article visit their website here.
June 13, 2019, 3:39 pm
Merely minutes from the hustle and bustle of Hollywood Boulevard and nestled in the nearby foothills stands an impressive Spanish Revival compound known as Las Orquideas. The property evokes old Hollywood glamour, and on the evening of June 11th, that spirit was awakened by an exciting soirée. Guests were invited to tour several of the units immaculately restored by the design team of Howell + Padgett. Groovy tunes permeated the air as people gathered on the main patio, enjoying delicious small bites and craft cocktails. Others gravitated towards an upper level balcony, taking in the twilight city view. Las Orquideas is truly a unique and historic property; its combination of charming original details and elegant modern upgrades completely embody the deasy penner podley core tenet of home as art.