As Brokerages Consolidate, DPP Vows to Stay Independent

By Hannah Madans

Pasadena-based brokerage Deasy Penner Podley is partnering with San Francisco-based Side Inc.

Deasy Penner Podley, which is now going by DPP, said it will use Side’s technology to enhance its offerings and expand.

Although DPP has extensive in-house operations already, Chief Executive George Penner said Side — which provides technical and back-end operations to brokerages — would help it improve various operations, strategize and build long-term business, in addition to providing managerial support.

Penner co-founded DPP in 2005 with Mike Deasy, and it has grown to more than 300 agents and $1.5 billion in sales annually. The brokerage has earned a reputation for specializing in homes designed by famous architects or that have historical pedigree.

Penner called DPP an “independent, boutique firm in a very competitive marketplace,” adding that it wants to remain independent.

“We’re doubling down on our independence, we absolutely love what we have accomplished thus far as a boutique brokerage and only feel that the partnership with Side will help position us extraordinarily well in the future,” Penner said.

To read the full article visit their website here.

You Might Also Like...
Recent Posts

‘Good Girls’ Star Mae Whitman Swaps Rustic-Chic Studio City Digs for Groovy Pasadena Mid-Century

Though she’s been playing Annie Marks on the NBC drama “Good Girls,” cancelled in June after four seasons, Mae Whitman is now gaining renewed notice for her role as Bianca in the 2015 rom-com “The Duff.” Now topping the streaming charts on Netflix, it’s about a high school senior who reinvents herself after finding out… Keep reading

Deasy Penner Podley Welcomes Lawrence Ojomo

deasypennerpodley is excited to announce Lawrence Ojomo as a new agent to our Westside family. A 1st generation Angeleno, Lawrence first gained exposure to real estate as a child working alongside his immigrant parents as they bought and sold two homes right here in Southern California. His career began in New York City as an… Keep reading

Q3 2021 Market Report

A guide to market performance and analysis. Explore your neighborhood today.